When a VC conducts due diligence, he typically wants to conduct calls with current or future customers in order to understand the customers’ perspectives on your business. These calls are a critical part of the due diligence process, as VCs often won’t know your customers’ perspectives about your service as well as you do. As a result, investors will have to validate that customers actually have the perspective that you have described. For example, a VC will want to hear several customers confirm that they:
1) view the problem that you are solving a significant pain point, 2) believe that your service will be the best solution, 3) are willing to pay the prices you included in your model, and 4) intend to use your service as often as you have projected.
VCs typically only call..
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