After getting some good press, a friend who works in PR suggested using Outbrain or Taboola to get more benefit out of the coverage. Has anyone tried this?
Additional background: we were covered in The Atlantic and subsequently interviewed on NPR radio. My thinking is that high-quality websites like these would stand out among the typical Outbrain/Taboola stuff. But from talking with Outbrain folks, it sounds like we should expect to pay about 50 cents per click, which seems pretty pricey. Curious to know if others have tried to boost press coverage in this way, and if so what they've learned.
1: http://www.theatlantic.com/technology/archive/2016/05/a-better-way-to-read/482127/
2: http://thetakeaway.org/story/eureka-moment-makes-reading-easier/