Since many online newspapers are putting up a paywall, or straight up blocking visitors from EU, it's time to consider adding or changing the "web" link.
I know that it's used to search on Google for the same article with the intent to bypass the paywall, but time after time it failed me.
I'd personally love to see an "Outline" link which automatically redirects to the uncluttered version of an article using outline.com, which provides a great service.
Disclaimer: not affiliated with anyone, just an annoyed EU member.