So, caveats right out of the door. Yes, of course someone "did it before". Applicant tracking systems have been around for quite a long time. However there are a few things that we're differentiating on:

1) Up front, easy, cheap pricing. No sales people. Most heavy ATS systems I looked at require you to call a phone number to find out how much it costs. 2) Simple. Does this one thing and thats it -- so we're targeting the people who don't want a taleo hire-to-fire HR enterprise solution. 3) Has an embedded widget for letting people apply for your jobs straight from your own website. 4) Uses scribd to display people's resumes directly in the Dropjobs website, so you aren't constantly downloading and opening adobe acrobat and crap like that.

I think the market is there. It's good enough that I've launched it as a 1.0, so... any advice on next steps? Should I just drop a few grand on advertising? Unfortunately the world of hiring and HR management isn't all "web2.0" and glitzy, so I feel it will be hard to build any buzz through traditional social media channels.