There have been many Google threads on HN where people complain about irrelevant results lately. I've made it a habit to always browse through the first 100 results or so because the first 10 just aren't good enough anymore.
Here's one particular Google SERP that just blows my mind:
https://www.google.de/search?q=500+Euro+Kredit+Sofort+Aufs+Konto&start=90
https://imgur.com/a/Djtjlt4
(It's a German search for "500 euro instant cash". On page 10 there are results about recipes, motorcycles, a chess online game, as well as sports and music news. Not a single loan related site.)