Pietra is digitizing an archaic industry and promises to deliver a superior experience when shopping for jewelry online -- especially engagement rings. Now everybody, "knows a guy".
Write up from Andrew Chen at a16z (lead investor) here: https://andrewchen.co/pietra-ex-uber/
Company website here: www.hellopietra.com
If you're in the market for an engagement ring and want to save hours of research and messy negotiations, please give Pietra a try!