Hi HN. I came across this post on HN, http://blog.traindom.com/places-where-to-submit-your-startup-for-coverage/, detailing where to submit your startup for coverage, mentions, and backlinks. It was somewhat effective -- received over 50 reviews, mentions, tweets, and backlinks, got a few hundred visitors, and a handful of people signed up. But it took 3-4 hours, mostly because it was really boring. Copy, paste, copy, paste, etc etc.
I wanted to make it easy for early startups to get this basic web coverage, and that resulted in Magical MoFo. You fill in all the fields that these review sites require just once, and Magical MoFo will syndicate you out to 20+ sites.
I'd love to hear your thoughts, especially whether this would be of use and what you think of the price point. Thanks!