I've seen the anatomy of a perfect landing page (http://www.formstack.com/the-anatomy-of-a-perfect-landing-page). But, I've seen two types of splash pages that have generally worked:
1) Simple straight forward sign-up now page. such as: www.localmind.com and www.dayri.me
2) Content driven splash page. Such as: www.webpop.com and www.thinkfuse.com
So my question is: Which one is more effective? And why?
Thanks in advanced!