- The sales metrics used (CPM, CPC) have caused a numbers driven approach which favours shitty content farms and dilutes the value of quality human-driven sites and blogs.

- It seems like ad creators are always coming up with new ways to annoy end users (ie. big Flash pop-ups, sound, etc). The level of user tracking also presents privacy concerns.

- Smaller ad buyers rarely get to choose which site their ad will be placed on - instead, it is usually based on certain target keywords. This is not always the best option for advertisers.

http://www.adfrenzy.net is a really simple project I've started which attempts to address these problems. I've been working on this in my spare time over the last couple of months, and now that it's ready to show people I'm hoping to get an idea of whether or not to keep working on it. Please be extremely critical of both the idea and its implementation - compliments are nice and appreciated but I'd rather get some tough love. (There are many things I plan to improve in the next little bit but your feedback will help me determine which order to take. Also, right now it is best suited to somewhat self-serving industries like ours because the only way to buy ads is directly from the site you saw it on. I plan to start building out the other side of that equation - helping advertisers find the right ad spaces - if there is an interest.)