I have been talking with some local martial arts studios about building tracking software for their businesses using a SaaS model. As part of the research process I stumbled across this company:
http://www.mindbodyonline.com/ http://www.inc.com/inc5000/profile/mindbody
On one hand I feel like my solution will be a better fit for my customers, but this company provides a very compelling and similar solution that is already built.
Has anyone been in a similar situation? How did you handle talking to customers about the competitor to learn how you could do a better job?