While this is not tech, it is interesting because this guy (Australian) tackled the issue of the weekend binge unconventionally. Instead of harping on the problems of alcohol damage, he turned his energy into blogging over a 3 month period of self-imposed abstention.
He writes about the gradual process of insight and discovery about who he is (doesn't have to drink to be fun), and who his real friends are (when he tries to abstain for 3 months), and eventual realization he doesn't need alcohol and how alcohol has embedded itself into society.