I always had a hard time with this question.
On one hand, I always knew it is really important to ask customers about their pain points and how my product can solve it.
But I also get carried away by making a lot of assumptions on the behalf of my customers and sometimes it has paid off.
So in short, the process of listening to customers is a bit vague in my mind. I was wondering if anybody has a system in their head about how to approach this?