This thread (http://news.ycombinator.com/item?id=2755215) got me thinking the other day. I've met a lot of folks in the Bay Area that are going after 'exciting' businesses, I'll use a definition of exciting as a business that can get significant press coverage. However, I'm someone that's been in the B2B world for some time now, I seem to come across a lot of opportunities that are from a technical perspective not exciting at all....at least not initially.
Just because they aren't exciting from a technology perspective, doesn't mean that there aren't great companies waiting to be built there.
I'm wondering, how many of you are interested more in the company building that then the technology building? i.e. who's interested in a boring business more than an exciting one?
(Braintree's Bryan Johnson talks about this in his 37Signals interview - http://37signals.com/svn/posts/2800-bootstrapped-profitable-proud-braintree)