After looking at the recent front-page link about an HP product (https://hpdevone.com), it hit me that Apple is quite possibly the only large website I visit without a cookie banner (https://apple.com).
It's delightfully refreshing to see an entire screen covered in website content, where step 1 isn't to find a tiny "x" button on a popup.
It's not that they don't set cookies - they do. So what does Apple know/do that everyone else doesn't? And can I follow whatever they're doing when building my own site?