It was obvious to us that we didn’t have enough capital to hire experienced developers and while searching for guys to help us with the R&D we realized that we could find great talented young geeks. These guys accumulated their experience by establishment of websites for their own purposes and habits such as movies, sports and dating sites. This always reminds me of the Facebook story which started with a super fast rabbit, Mr. Zuckerberg. At the start he actually created ”thefacebook” service using his own hands and keyboard spontaneously understanding the need to create a simple UI/UX, support operation scalability and demonstrate great value to the end user.