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Make a choice about your ads As part of changing laws in your region, you can now choose to continue using Meta Products for free by allowing us to use your info for ads. Or you can subscribe to use them without ads.
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Isn't this now illegal according to new EU law (thanks to the Norwegian precedent), which outlaws using personal info for targeted ads?
The law "impose[s] a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate interest across the entire European Economic Area."
Are they trying to coerce users into a 'decision' through the perception of choice? This document [1] notes:
"The dangers of consent being misused are particularly serious when consent is commodified, i.e., when it is given to obtain benefits that are extrinsic to the processing for which consent is requested, as is typically the case in targeted advertising."
The Register [2] noted: "Meta now will have to ask for a simple "yes" or "no" consent before using their personal data..."
The above modal is not a simple yes or no, or a yes or no at all. It seems to be an either my way or the highway.
[1] https://www.europarl.europa.eu/RegData/etudes/BRIE/2021/696967/IPOL_BRI(2021)696967_EN.pdf [2] https://www.theregister.com/2023/08/02/meta_eu_gdpr_advertising/