When we first launched Deno Deploy in 2021, we were surprised at the volume of requests from companies about getting access to the APIs needed to run Deno Deploy. Many companies wanted to give their users the ability to write custom logic in their app, but setting this up in the cloud presents security concerns and a ton of infra work/maintenance.

We realized that there was an opportunity for Subhosting to solve a larger problem, which is allowing companies to easily and securely run custom code written by their users, without the hassle of maintaining said infrastructure.

Though we do have a few subhosting customers (Netlify being one of them), this launch makes our Subhosting product self-service, so any development team interested in extending their platform via their users' custom code can do so by signing up and reading our docs. We have an updated pricing model for Subhosting as well, including a generous free tier fit for kicking the tires and building a proof-of-concept.

We'd love to get your feed back. Have you ever talked to your co-workers about allowing external devs to "have at it" with your platform? What would it look like to unlock the final 10% for your top customers? How have you approached this problem in the past?

Thanks for reading and the Deno team will be responding to comments!