The app is a simple Form builder for collaborative private group tasks.
It includes some sample Templates useful for a family.
For e.g., Shopping List, Family Radar, Travel Journal, Football Scorecard, Weight Tracker, etc.
The user can create such Forms or customize existing ones with the Builder.
My idea was rejected by YC last year, but I went ahead a built it anyway. Let me know your thoughts.
Check the website at http://ellarum.com AppStore link: http://itunes.apple.com/us/app/family-matters-from-ellarum/id514754911?mt=8
I have made the app free (otherwise $1.99) for a day to let everybody review it.