Ask HN: Why does HN like my tool more than other places, and how do I market it?

2 points

a year ago

I've been working on https://nuenki.app, a language learning browser extension that translates sentences at your knowledge level into your target language.

I've been fairly unsuccessful at marketing. My Reddit posts have done poorly, and Reddit, Google, and Twitter ads have all been totally ineffective.

However, I had a pretty successful product hunt launch (that I squandered by not having a trial at the time), and I've been surprised by how positive the response has been when I've shared it on HN. I've had feedback, signups, and most of my paying users from a few comments I made on relevant posts.

It's pretty interesting, particularly because this isn't a language learning community.

1. What is it about the HN / PH demographic that makes things different? Do I present Nuenki in a way that works best with other programmers?

2. How can I scale this to other places, rather than the occasional HN thread?

5 comments

5 comments