https://affiliate-program.amazon.com/gp/advertising/api/detail/agreement-changes.html?ref_=pe_173690_26827400

Refreshing the content of this agreement, I noticed the following passage:

"You further acknowledge and agree that our rights in the Product Advertising API, Data Feed, and Product Advertising Content are of a special, unique, extraordinary character, giving them peculiar value, the loss of which cannot be readily estimated or adequately compensated for in monetary damages."

What is Amazon's intent of putting this passage into the agreement? If monetary compensation isn't adequate, what then?