On the day of BlackBerry-maker RIM's most important release in years, BlackBerry 10, the company just showed how badly out of touch it is.
RIM's UK MD, Stephen Bates, appeared on a couple of high-profile BBC breakfast talk shows today. It was his opportunity to excite people who don't read the likes of Wired.co.uk and other tech-focussed publications. It was painful to hear; a theatrical demonstration of how excessive media training and a refusal to acknowledge the burning questions on public lips can be damaging to a brand."
source: http://www.wired.co.uk/news/archive/2013-01/30/rim-blackberry-10-interview