"Although Apple's mobile iPhone and iPads are already as accepted by enterprise IT as is Microsoft, Apple's Mac systems for laptops/notebooks and desktops remain not commonly accepted by IT," said David Mitchell Smith, vice president and Gartner Fellow. "Going forward, Apple will continue to benefit from consumerization and will continue to evolve Macs to take on more iOS characteristics, which will contribute to acceptance of Macs in the enterprise. As such, enterprise acceptance of Apple will continue to be driven by consumer demand."
Microsoft's mobile offerings - Windows Phone and Windows 8 - are new, but will continue to achieve some acceptance from enterprises, largely due to the relationship that Microsoft has built with them and the management capabilities they provide. However, unlike Apple, Microsoft's offerings have not benefited from consumerization, which is driven first by consumer demand, and then by the demand of those consumers to bring that technology into the workplace. As a result of this shifting landscape, Gartner believes that enterprises should plan for continued consumerization and for the fact that Apple will continue to be a significant beneficiary.