Be it desktops, laptops, mobile phones or tablets (maybe even embedded gadgets?) I've seen people giving them a nickname.
I've noticed users of Apple products tend to do this more even if their machines aren't beefy monsters full of CPU and RAM (unlike PC users who do this usually only if they build their own as afore mentioned beefy monsters). Home servers also get this honor and I've called mine Seat ... Because that's where Pudding sits : http://eksith.files.wordpress.com/2013/02/20130210_092538.jpg
Well, any namers out there?