It started as an idea that, after some inquiries, seemed like it might gain some traction. So, I went ahead and put together a campaign to raise money for refugee aid, on the back of a rather absurd but (to my dark senses) humorous product.
I am blogging about each step of the process as well (http://cynicallysupportive.wordpress.com/). If/when it fails, I will at least have a record to share about how to run an e-commerce failure.
Send me criticism and kudos alike, but read the blog so you don't mistake me for a bleeding heart.
Cheers, -s