For instance, imagine a lounge where you can go and hang out. Pay for drinks, lots of couches, hang out with friends, and the catch is that once a week this place plays full records that won't be released for at least another month. You don't pay at the door, you don't pay per hour, you don't pay at all to just sit there. In return, at the beginning of the record they'll play selected ads, and on the days when they play advance screenings they'll plaster up some ads tastefully.<p>Could a cafe run in this way live (let alone thrive) in our current economy? Bigger picture -- could any business that gets revenue for its service (a cafe that plays advance music's service is the advance playing, not the cafe) solely from advertisements and sponsors?