It takes extra staff

As if your staff wasn’t busy enough, now you expect them to take on a whole other job? True digital marketing can’t be done on another employee’s off time. It takes patience, consistency, and dedication before you see any return on your investment. The trade off is to hire someone to do the content and online marketing for you, but then you need to be sure that in addition to paying their salary, you’re still making a profit.

It takes money

As was stated before, content marketing won’t write itself. So you’ll either spend money hiring someone new, or pay someone else overtime to get it done on top of their other duties. Some types of digital marketing, like pay-per-click advertisements, can be very expensive. And websites require money to keep them maintained.

It takes consistency

One problem businesses have is they get really gung-ho with marketing at first, but then when it gets busy, they neglect their content and lose followers. Without consistent, high quality content, visitors will quickly forsake your brand and search elsewhere for up-to-date information. Deshpande wrote, “Publishing new created content daily is enough to burn out your marketing team, as well as a hole in your pocket . . . Without consistent content production, your content can get buried under the thousands of articles written every day, where you readers may never see it.”

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Source: socialmediatoday.com/pawan-deshpande/2102206/top-content-marketing-priorities-and-challenges