I think I'm exactly the audience that TNR wants. I'm well-educated, make a good living, largely agree with them politically, enjoy long-form journalism, and am familiar with the brand and its history. Yet I don't think I would ever subscribe to TNR. I just see a magazine as something that's going to pile up in my house. I can read more than enough great content online for free. If I was going to subscribe to a magazine, I think that The New Yorker is a lot more interesting than The New Republic. If I was going to subscribe to two magazines, I might pick the Atlantic or another competitor over TNR.
The media has largely portrayed this as Hughes carelessly destroying a renowned and vital institution. Hughes has certainly made some mistakes, but I wonder whether Foer and Wiesetlier were just letting the magazine gradually slide into irrelevance and inevitable death anyway. This is a magazine whose readership has dropped by half since 2000.
If Hughes doesn't want to subsidize a money-losing institution with a declining and aging readership, then isn't it his prerogative as an owner to shake things up? He may have gone about it the wrong way, but ultimately wouldn't the public be better off with a TNR that has an ability to support itself and thrive in the future?