Looks like MacHeist.com has been hacked or they're playing pranks on us (not linked for obvious reasons).
Edit: here's a screenshot: https://dl.dropboxusercontent.com/u/2119748/Screenshots/Bildschirmfoto%202015-01-18%20um%2019.29.13.png
Edit: here's a screenshot: https://dl.dropboxusercontent.com/u/2119748/Screenshots/Bildschirmfoto%202015-01-18%20um%2019.29.13.png