"Write articles that move markets"
to:
"Write articles that move markets in a way the SEC won't find out"
Also how good do you think it would be for Bloomberg (from a PR perspective) if their reporters are getting charged left and right for market manipulation?
Because in reality, the job of an editor is to avoid being fired for angering the corporate sponsors/owner, and anything about ethics, or upholding the standards of the publication, is merely coincidental.
The role of an editor is to implement the owner's plan for the publication, and that means their incentives are clearly aligned if that plan includes paying reporters more for stories that cause their audience to act.
Oh - and to make sure the pages were filled on time and budget and that the editorial staff were reasonably happy, and that we referred to companies in the singular.
I think the topic is how business interests from corporate sponsors are weighted against factual reporting.
Not saying magazines have much choices, but manufacturers disallowing any criticism speaks volumes about their products. We should strive for more transparency here.
Not that I would expect most tech articles to not be advertising these days. It has become a standard.